5 Principles of Great eCommerce Website Design

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1. Go Niche (And Let Your Design Represent Your Niche’s Needs and Desires)

As a matter of first importance, the easiest method to make an eCommerce website as working
as possible as a successful online business is by picking and dedicating your items to one
specific niche. On numerous aspects, it’ll be easier to understand and follow up on the behavior
of your target audience.

When it comes to SEO, for instance, you’ll be able to concentrate on the long-tail keywords
your audience is searching for.

The same means the website design you choose to go with. Each niche has different needs.
Depending on the items you’re attempting to sell and the target audience you’ve analyzed, you
can follow up on these needs and represent them inside your website design.

State, for instance, that you are selling attire on your eCommerce website. Rather than sharing
an excessive number of details about the clothes, you can concentrate on why it’s something
your guests need to have in their closet.

One of the things you can do on your item pages is to share Instagram pictures of people who
are already wearing these clothes.

2. Top-notch Product Photography (Including Product Preview)

Another essential factor that will help you support your eCommerce website design is great
item photography. People are visual creatures, and despite the fact that in the past, it may have
been ‘alright’ to use imagery with standard quality, that is not the case anymore.

Great images are naturally linked to professionality and trustability. In case you’re able to
representation your item beautifully, and such that people will get however much data out of
an image as could reasonably be expected, the chances that your conversion rates will go up
are tremendously higher.

Yet, don’t restrict your item photography to item images as it were. People are about the
creative mind. They need to see what they can do or achieve once they purchase an item.

That is the reason for placing an item in context, and demonstrating your guest’s pictures of it
in real life can help them in their decision process. For instance, in the event that you claim a
jewelry eCommerce website, don’t just post pictures of the jewelry itself.

Choose instead to have a photo shoot and show how the jewelry can be combined with
different outfits.

3. Moderate Design (With an Eye for Detail)

An eCommerce website as a rule already has a ton of content for guests to process. Guests are
faced with dozens of items that have a great deal of data, for example, descriptions, item data,
and that’s only the tip of the iceberg.

Including a too extravagant design top of that will just make it harder for guests to process
everything on your website.

Therefore, it’s better to go for a moderate design, which in all probability will include neutral
shading use, (for example, a white foundation shading). Try not to mistake moderation with
simplism; however, the website still needs to reflect professionality and effort.

4. Easy Navigation

Having a menu that easily shows you around the different categories and items that your
eCommerce website offers is another critical piece of your eCommerce website. People need to
navigate easily through a website and the different items that they offer.

Depending on the number of items a website has in store, it is recommendable to order them
into as specific categories as could be allowed. In the event that you, for instance, sell
technology on your website, you can divide them inside the different types of technology first,
for example,

  • Computer
  • Mobile
  • TV
  • Photo and Video
  • Audio
  • Gaming and Entertainment

Afterward, you can refine the categories even more and eventually end up characterizing the
different items by brand and other filters. The structure of your menu should, above all, be
sensible and easy to pursue.

5. Keep Search Bar Within Reach consistently

Something that increases the user-friendly factor of your eCommerce website is having a search
field inside reach consistently. By ensuring a clearly visible search field is close by, people will
feel like they can get wherever they need on your website without always exploring from one
place to the other.

This is especially attractive to the guests on your website that already comprehend what items
they are interested in. In a significant number of these cases, the main thing they need to do is
compare the items to one another.

The search field makes that an easy undertaking and reduces the time they have to spend on
your website searching for items instead of making sense of whether or not they need to make
a purchase.

This is especially attractive to the guests on your website that already realize what items they
are interested in. In huge numbers of these cases, the main thing they need to do is compare
the items to one another.

The search field makes that an easy undertaking and reduces the time they have to spend on
your website searching for items instead of making sense of whether or not they need to make
a purchase.